GetResponse: The Marketing Genie in a Bottle

This is a tool that promises to make email marketing a breeze. If you’ve been searching for an all-in-one platform that can handle everything from sending emails to building websites, this review is for you!

GetResponse is an email marketing platform that’s been around for a hot minute. Email marketing is still king in a world where your inbox is more crowded than a Black Friday sale. Why? Because it’s personal, direct, and let’s be honest, who doesn’t check their email like 50 times a day?

GetResponse Features

GetResponse Features

This isn’t just another pretty face in the crowded world of email marketing platforms; it’s got the goods to back it up. From crafting the perfect email to building a website that’ll make your competitors green with envy. So, pay attention because we’re about to detail each feature. Trust me, you’ll want to remember this stuff! 

Lead Generation

The Lead Generation tool is about turning your website traffic into a goldmine of potential customers. It’s a one-stop shop for capturing leads with signup forms, popups, and landing pages, nurturing them with newsletters and autoresponders, and then segmenting them based on their activity. Sounds like a marketer’s dream, right?

  • Email Marketing: You can create personalized emails that actually get opened, saying goodbye to bland, generic emails with drag-and-drop creators and customizable templates. The platform offers “Perfect Timing and Time Travel tools” that let you send emails when your audience is most likely to engage. No more shooting in the dark!
  • Landing Pages & Website Builder: There are various predesigned templates and a drag-and-drop editor to create landing pages and websites that are as unique as your brand. They even have an AI Wizard to help you build a website in less than 15 minutes. Which is a time-saver!
  • Signup Forms & Popups: The platform offers easy-to-embed signup forms and popups designed to convert. And the best part? They’re GDPR compliant, so you won’t have to worry about those pesky legal issues.
  • Paid Ads: You can design, run, and analyze Facebook, Instagram, and Google Ads from your GetResponse account. It’s like having your own ad agency at your fingertips.
  • One-Click Integration: GetResponse makes it super easy to integrate your online store with their platform. One-click, and you’re in! This allows you to manage your product inventory and customer data seamlessly.

They have case studies showing businesses generating thousands of new leads within a month. If that doesn’t scream “effective,” I don’t know what does. Suppose you’re looking for a comprehensive tool that covers everything from capturing to converting leads. In that case, you should consider using the GetResponse Lead Generation tool.

Customer Experience

GetResponse isn’t just about sending emails; it’s about creating a holistic customer experience. With timely popups, web push notifications, and live chats, you can engage your website visitors right when they land on your page. It’s like having a virtual greeter at the door of your online store.

  • Nurturing Contacts: Email marketing and autoresponders are tailored to the funnel stage, ensuring your contacts are nurtured at every step of their journey. It’s like having a personal shopper guiding them through your store.
  • Retaining Customers: With data-driven marketing automation campaigns, GetResponse helps you segment your audience and target them with personalized messages. It’s like having a loyalty program that actually works.
  • Tools for Multichannel Engagement: GetResponse offers a suite of tools designed for multichannel engagement. You can run campaigns across various channels like email marketing, marketing automation, web push notifications, and even SMS marketing automation. It’s like having a Swiss Army knife for customer engagement.
  • Advanced Segmentation: Segment your audience based on data, behavior, and order history. The segmentation process is real-time, so once your contacts meet predefined conditions, they’re automatically added to a particular segment.
  • Marketing Automation: Trigger relevant emails, web pushes, or SMS based on user behavior and data. You can even score and segment contacts to tailor messaging.
  • Predesigned Templates: GetResponse offers a library of over 200 free predesigned templates for emails, automation, and popups. You can immediately put them to work or customize them to suit your brand.
  • Web Push Notifications: You can bring people back to your website for more conversions and create custom opt-in prompts and notification windows to ensure your messages are hard to miss.
  • Live Chat: Connect with your customers instantly and take customer support to the next level with direct chats in emails, landing pages, and websites.
  • SMS Marketing: Automated SMS marketing keeps your customers updated and ensures the best open rate. With GetResponse MAX, you can include trigger-based SMS campaigns in your marketing automation workflows.

GetResponse’s Customer Engagement Solutions offer a comprehensive suite of tools designed to engage, nurture, and retain customers. It’s a one-stop shop for customer engagement needs, from advanced segmentation to multichannel campaigns.

GetResponse Pricing

GetResponse Pricing

Let’s break down the pricing plans of GetResponse so you can make an informed decision without any nasty surprises.

Free Plan

First off, GetResponse offers a free plan that lets you dip your toes in the water. You get up to 500 contacts and can send 2,500 newsletters per month. Not too shabby for a freebie, right? You also get one landing page and a website builder with basic features. It’s a great way to test the waters without committing your hard-earned cash.

Email Marketing Plan

Things get interesting at $19 per month (or $15.58 if you go for the annual plan). You get to send unlimited newsletters and create unlimited landing pages. Plus, you can access their AI email generator, like having a mini copywriter in your pocket. Basic segmentation and autoresponders are also part of the deal.

Marketing Automation Plan

If you want to go all-in, this plan starts at $59 monthly ($48.38 if billed annually). You get everything in the Email Marketing Plan, plus some extra goodies like event-based automation, webinars, advanced segmentation, and contact scoring. If you’re serious about automating your marketing, this is the plan for you.

E-commerce Marketing Plan

Retailers, listen up! For $119 per month ($97.58 if billed annually), you get specialized e-commerce features like quick transactional emails, abandoned cart recovery, and product recommendations. If you’re running an online store, this could be the game-changer you’ve been looking for.

Custom Solutions

GetResponse offers custom pricing with a dedicated support team for those needing a tailored solution. You’ll need a quote for this one, but it’s designed for businesses with specific needs that the standard plans can’t meet.

If you’re a newbie, GetResponse offers a 30-day full access period to try out all the features. This includes advanced segmentation, marketing automation, live chats, and more. It’s like a test drive but for email marketing.


So, is GetResponse the email marketing platform of your dreams? It’s feature-rich, easy to use, and won’t break the bank. I’d say it’s worth a shot.


What is GetResponse?

GetResponse is an all-in-one marketing platform offering email marketing, website building, automation, and e-commerce solutions. It’s designed to help businesses of all sizes grow their online presence and engage with customers more effectively.

Is GetResponse just for email marketing?

Nope! While email marketing is a big part of what GetResponse does, it also offers a website builder, marketing automation tools, e-commerce features, and more.

How much does GetResponse cost?

GetResponse offers a free plan to get you started, and paid plans start at $13.30 per month. They also offer custom solutions for larger businesses.

What kind of email templates does GetResponse offer?

GetResponse offers various customizable email templates for various industries and use cases. Whether you’re a fitness guru or an online bakery, there’s something for everyone.

Can I automate my marketing campaigns?

Absolutely! GetResponse offers marketing automation features that allow you to set up workflows, triggers, and automated campaigns to engage with your audience effectively.

Does GetResponse offer e-commerce solutions?

Yes, it does! You can integrate your e-commerce store, set up shopping cart abandonment emails, and even recommend products to your customers.

Is GetResponse easy to use?

You bet! The platform is designed to be user-friendly, with a clean and intuitive interface. You’ll find it easy to navigate even if you’re new to digital marketing.

What kind of customer support does GetResponse offer?

GetResponse offers 24/7 customer support, and they speak eight languages. So, whether you’re a night owl or an early bird, help is always a click away.

Is GetResponse GDPR compliant?

Yes, GetResponse is fully GDPR compliant. They offer consent fields to help you collect and manage user consent effectively.

How secure is my data with GetResponse?

GetResponse takes data security seriously and complies with international security standards to protect your data.